BLUETAIL INDUSTRIES

This logo needed to convey a high level of professionalism in a field where that’s not always the case.The look and feel is polished and clean. And, if you look closely, you can find a couple of bluetail lizards that are incorporated into the logo design!

This logo conveys the nature of paint, as well as precision, which are the trademarks of this meticulous professional.

Not many of us remember who to call when we need notary services. Except for those who have worked with Kitty the Traveling Notary! This logo on the company vehicle gets  widely seen around town.

This business boasts three generations of ownership and experience.The classic and timeless design of the new logo conveys this family heritage and high level of professionalism.

For a family-owned business, the old design was hard to read and didn't clearly state the nature of their work. Their new logo clearly communicates the nature of their business.

The original logo had a decidedly macho vibe that didn’t exactly resonate with all prospective clients. The new look is gender-neutral, friendlier, and appeals to a much broader audience. 

This is a logo for a writer who writes especially for direct mail. This new logo reflects her directness and  the nature of her business in communications.

Frango chocolates had been a beloved institution in Seattle for decades. When the name was changed, the logo was redesigned to provide a visual link to its origins.

This business owner is a certified arborist. This new logo communicates that he provides complete services, from treetop to the roots. His slogan? “I care more about your trees than you do!”

The original logo contains a detailed illustration that was hard to make out. It was simplified for the new logo. The new logo is also a hakko, which reflects the owners' many years in Japan.

The original logo for this counseling center looked and sounded scary. The new brand is friendlier and conveys this is a safe place for someone in a very vulnerable situation.

This is a logo for someone who is not your run-of-the-mill health consultant. Her business card needed to convey her uniqueness and professionalism. 

The Sales Foundry’s logo reflects the originality and vitality of its young, dynamic owner. Obviously not your cookie-cutter sales training course!

For an accomplished artist who creates and sells her own paintings, it was best to just let the work speak for itself. Several versions of her card display different samples of her work.