About Gale

My unique experiences in design, advertising, and marketing are brought together in Iceberg Strategic Creative. I help businesses differentiate themselves from all the others by defining their own unique brand. 

Which brings me to a question I am asked most often:

Why "Iceberg"?

The name for Iceberg Strategic Creative comes from a comment I kept hearing from clients:

“You put so much strategy into what you do--

the final result is just the tip of the iceberg!”

I realized this is a great description of what I do. 

For marketing to be effective it’s not enough just to look good. The end result you see is just the tip of the iceberg.

The 90% of the iceberg that you don’t see is the the marketing strategy that  goes into every single project.

That’s how Iceberg Strategic Creative creates marketing that get results!

Gale Peck, Principal

Iceberg Strategic Creative