The name for Iceberg Strategic Creative comes from a comment I kept hearing from clients:
“ You put so much marketing strategy into what you do--the final design is just the tip of the iceberg!”
Over time I realized this is a great description of what I do.
For marketing to be effective it’s not enough just to look good. The final design you see is just the tip of the iceberg.
The 90% of the iceberg that you don’t see is the all the marketing strategy that goes into every project.
That’s why Iceberg Strategic Creative creates marketing strategies that get results!
Gale Peck, Principal
Iceberg Strategic Creative