This logo for the London Symphony Orchestra reads nicely as a graceful abstract shape, and on closer inspection you can see the shape consists of the initials “LSO”. But…there is yet another element to be discovered. Do you see the conductor leading the orchestra? Once you do, you instantly feel the verve and excitement of a live performance!
Great logo design can appear to be effortless and extremely simple, but there is a lot of thought that goes into it. While you may only first see the tip of the iceberg, there is a lot more to it than you see at first glance. The 90% of the iceberg that you don’t see is all the strategic thinking that goes into it, and that’s what makes all the difference.