The Starbucks siren/mermaid (see previous post) is not the only company figurehead who had to clean up her image. In a logo designed to promote tourism, Marianne (France’s female counterpart to America’s Uncle Sam) was depicted along with the slogan “Rendez-vous en France”.
All good. Then it was pointed out that Marianne was a little too anatomically correct: if you study the letters in the word “France” you will find the outline of her left and right arm, and everything in between.
Marianne was then modified to the revised logo shown here. Not that the French are prudish, but they were reluctant to offend the very tourists they were prospecting.
To find out more about the importance of targeting your market with graphic design, contact Gale Peck at www.icebergstrategic.com. C’est la vie. C’est marketing strategy!