Just for fun, are you aware that some logos contain a hidden element? While most of the time these hidden elements go undetected, at least consciously, it’s always fun when you discover them!
So, for the first post in this series, you might have noticed the Matterhorn in the Toblerone logo, but did you also see the bear on the mountain? The city of Bern, Switzerland is the birthplace of Toblerone, and the city’s symbol is a bear.
Sometimes the hidden element relates to what the company is about, and sometimes it’s there just because…why not?
Great logo design isn’t a fluke–a lot of careful strategy and planning go into a deceptively simple logo. The final result that you see is just the tip of the iceberg! Check out www.icebergstrategic.com to learn about how there’s more to great design than what you see at first glance.