Copywriting: it pays to be careful!

Illustrator: Gale Peck. Sketch for fashion layout.

Illustrator: Gale Peck. Sketch for fashion layout.

In advertising, accuracy is everything. As we’ve all learned the hard way, just one tiny slip-up can change a friendly message into something we never intended to say.

In a hasty letter to his boss (a diminutive man of great charm and eloquence), Martin Sorrel of J Walter Thompson meant to sign off with “See you shortly.”

What he actually typed was: “See you shorty.”

Oops.

Iceberg Strategic Creative has the experience and know-how to do it right the first time. And get results. Check out what our clients have to say at www.icebergstrategic.com!

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