One of the most successful advertising slogans ever written is “Got Milk?”
Just two words. And not even proper grammar. But effective! That campaign evoked a strong emotional response and I always made a mental note to have some milk in the fridge. You never know when you’ll encounter a batch of freshly-baked chocolate chip cookies!
As a general rule in advertising, the less there is to get your head around, the greater the impact. After all, when’ s the last time you did a grocery store run because you were afraid you might be getting low on calcium, magnesium and riboflavin?