A bird in the hand

Photo Direction: Gale Peck, Client: Hallmark Gold Crown

Photo Direction: Gale Peck, Client: Hallmark Gold Crown

It’s said that it’s five to ten times more expensive to gain a new customer than it is to retain an existing one.

Advertising to prospects is not the same as advertising to current customers. You may be offering the same product to each one, but their needs and desires can be very different.  A little extra effort to address each one specifically can pay off in big dividends.

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