Advertising: small changes, big results

Design and art direction: Gale Peck. Client: Viansa Winery.

Design and art direction: Gale Peck. Client: Viansa Winery.

Here is a page from a catalog designed for Viansa Winery. The same products on this page were featured in the catalog the year before, but because of small but important changes that were made, this page performed over 30% better than the previous one.

Whether it’s wine or widgets, it’s all about delivering what your customers want, and not what you necessarily want them to know! Today, more than ever, your target customers are expecting you to know just what they want. And then deliver. That’s the power of understanding effective brand marketing.

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