Are you seeing what you’re looking at?

Photo direction: Gale Peck. Client: Hallmark Gold Crown.

Photo direction: Gale Peck. Client: Hallmark Gold Crown.

When I was a kid, I remember hearing  “Take a picture–it’ll last longer!” if I stared at something too long.

Today taking a photo has never been easier. Because of this we are taking more photos than ever. And filing away a lot more images never to be seen again.

The truth of the matter is that when we click the shutter, we tend to pay less attention to what it is we are actually seeing. We tend to let the camera do all the work for us.

Next time, take a mental snapshot. Enjoy being in the moment. And you’ll have a more lasting memory to enjoy later on, too.

This entry was posted in Catalog, Photo Direction. Bookmark the permalink.