Monthly Archives: May 2014

What is a good ad?

The best ads are the ones that make us feel “If I had this [product or service], my life would somehow be better.” Think about it. If the product or service doesn’t have the ability to inspire that thought, that’s … Continue reading

Posted in Advertising, Copywriting, Marketing | 143 Comments

Hiding in plain sight

  Another example of a logo that looks deceptively simple but contains a hidden element that you may not see at first glance– This logo for the London Symphony Orchestra reads nicely as a graceful abstract shape, and on closer … Continue reading

Posted in Branding, Graphic Design, Logos / Identity, Marketing | 168 Comments

The message IS the message

You may have heard the saying “the medium is the message”.  Not so. Sometimes we think “What I need is a brochure!” or “A new website will increase profits!” when what we really need to be thinking about is getting … Continue reading

Posted in Advertising, Branding, Copywriting, Graphic Design, Marketing | 444 Comments

After Mad Men

Before Mad Men, there was The Man in the Gray Flannel Suit, a seminal 1955 novel by Sloane Wilson, later made into a movie classic by 20th Century Fox. In it, Gregory Peck represented the archetypal mid-century advertising man and … Continue reading

Posted in Advertising, Branding, Marketing | 555 Comments

Benefits vs Features

You’ll notice that the actual product being sold on the left is only a very small part of the entire ad. Now imagine the same ad space showing only the product, with callouts identifying its features: size, materials, weight, etc. … Continue reading

Posted in Advertising, Branding, Graphic Design, Marketing | 168 Comments

“Hotness Comes in All Shapes and Sizes”

This is according to a recent Levi’s ad campaign for its new Curve ID jeans. Unfortunately, they seemed unaware of the fact that the average American female weighs 166 pounds. Naturally, Levi’s took quite a pounding from the audience they … Continue reading

Posted in Graphic Design | 551 Comments

Oops! Again.

In advertising it’s extremely important to communicate clearly and concisely. You have just a split second to get your message across and accuracy is everything. On the other hand, advertising can also be sublime when there is just a little … Continue reading

Posted in Advertising, Copywriting | 397 Comments