Category Archives: Copywriting

What is a good ad?

The best ads are the ones that make us feel “If I had this [product or service], my life would somehow be better.” Think about it. If the product or service doesn’t have the ability to inspire that thought, that’s … Continue reading

Posted in Advertising, Copywriting, Marketing | 143 Comments

The message IS the message

You may have heard the saying “the medium is the message”.  Not so. Sometimes we think “What I need is a brochure!” or “A new website will increase profits!” when what we really need to be thinking about is getting … Continue reading

Posted in Advertising, Branding, Copywriting, Graphic Design, Marketing | 444 Comments

Oops! Again.

In advertising it’s extremely important to communicate clearly and concisely. You have just a split second to get your message across and accuracy is everything. On the other hand, advertising can also be sublime when there is just a little … Continue reading

Posted in Advertising, Copywriting | 397 Comments

Just do……what?

Dan Weiden, the co-founder of Weiden & Kennedy, was working on a new series of ads for Nike. The ad campaign featured athletes performing different sports and was visually compelling but it needed the added punch of a good tagline. … Continue reading

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Advertising: keep it simple

Many regard “The Great Gatsby” as the great American novel. What you may not know is that F. Scott Fitzgerald made his living as an advertising man in the 1930’s. For the grand sum of $35.00 a week. He was … Continue reading

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Don’t blink or you’ll miss it

You may have heard of the 6-second rule when it comes to how much time we have to spend looking at an advertising billboard while driving by. Or the fact that you should stick to 7 words or less. At … Continue reading

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Are you speaking like you?

Years ago I first heard the term “copy voice” as in  “the copywriter wrote this catalog in the voice of Eddie Bauer.”  Since then I have heard of it in reference to Harry and David, The Nature Company, and so … Continue reading

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The power of one word

What one word, when added to the directions on a package, virtually doubled sales? (This is not a trick question). The word was on every shampoo instruction label in the 80’s after the word “rinse”. The word? “Repeat.”

Posted in Advertising, Copywriting, Marketing, Packaging | 1,578 Comments