When the message is hard to hear

Graphic Design and Art Direction: Gale Peck. Client: Food for Thought

Graphic Design and Art Direction: Gale Peck. Client: Food for Thought

Sometimes we need to communicate a message about a very serious subject and yet engage readers with an image that is pleasant and inviting.

Dining Out for Life is an annual fund-raising event. The image for this campaign manages to deliver two seemingly unrelated topics: you can treat yourself to a dinner out knowing that part of the proceeds are donated to Food for Thought, a  non-profit organization that supplies groceries to meet the nutritional needs of those living with HIV/AIDS in Sonoma County.

With the right creative strategy, it’s possible to effectively deliver a rather complex message. To learn more about how you can clearly communicate your advertising message to your target audience, check out www.icebergstrategic.com.

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