If the product or service doesn’t have the ability to inspire that thought, that’s a problem. And you won’t be able to create very convincing advertising or much in the way of sales.
As David Ogilvy, a giant in the world of advertising, once said “A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy was an advertising pioneer and a master copywriter who understood the tremendous power of the printed word. You’re in for a treat if you haven’t discovered his books on advertising–they’re both intelligent and entertaining.
At Iceberg Strategic Creative, we unleash the power of the printed word. If you’re curious about copy’s effect on the success of an ad, give Gale Peck a call at 707.545-4253 and ask for a complimentary consultation!