Turbo shopping

Package Design: Gale Peck. Client: I. Magnin, Seattle Chocolates

Package Design: Gale Peck. Client: I. Magnin, Seattle Chocolates

The average amount of time a customer spends looking at an item in the supermarket? 1/26th of a second. If your package design hasn’t captured their interest by then, they’ve moved on.

Good graphic design involves quickly getting your attention (in a good way). And once it has, you then you have the opportunity to engage the viewer more fully. But first you have to get noticed.