Too much of a good thing?

Graphic Design: Gale Peck. Illustration: Margaret Chodos-Irving. Client:  Abodio

Graphic Design: Gale Peck. Illustration: Margaret Chodos-Irving. Client: Abodio

We all love having options, but did you you know that having too many choices can actually have a negative effect on sales?

A classic example of this is a study conducted by Columbia University which offered customers a choice of strawberry jams. In one test, the customers had 6 jams to choose from and in another they had 24 different choices.

While more customers were drawn to the larger assortment, only 3% of those customers actually ended up making a purchase. For the smaller assortment, 30% of the customers ended up making a purchase.

The lesson here? Too many choices often leads to paralysis.

How many times have you been overwhelmed by a very busy website? Or gave up on a brochure because you couldn’t even figure out where to start reading? Good graphic design is all about making information user-friendly and conveying your message clearly and concisely. Iceberg Strategic Creative helps you cut through the clutter.