The power of one word

Package Design: Gale Peck. Circa: 1980's!

Package Design: Gale Peck. Circa: 1980’s!

What one word, when added to the directions on a package, virtually doubled sales? (This is not a trick question).

The word was on every shampoo instruction label in the 80’s after the word “rinse”. The word? “Repeat.”

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