The message IS the message

Graphic Design: Gale Peck. Client: The Haggin Group.

Graphic Design: Gale Peck. Client: The Haggin Group.

You may have heard the saying “the medium is the message”.  Not so.

Sometimes we think “What I need is a brochure!” or “A new website will increase profits!” when what we really need to be thinking about is getting the right message to the right audience.

Once we have the strategy for that worked out, then we can think about what media is best suited to deliver that message to the people we are trying to connect with.

Sometimes the medium ends up being a beautifully photographed print catalog. Or a package design with better shelf appeal. Or a newsy blog that delivers the latest and greatest to those who will appreciate it. Or, as is often the case, a special mix of several media.

With our expertise in multiple marketing channels, we can put together just the right message for you. Just give Gale Peck a call at 707.545.4253 for a complimentary consultation!



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