Gale's true sense of style came through for us when we were going through the rebranding process. Ours is a very difficult subject for many in the community to talk about. We wanted to have a name, as well as colors and an overall environment that promoted safety and a sense of well being. Gale, in her thoughtful way came up with Verity - truth - and it has been a tremendous fit since we previewed our new logo three years ago. You couldn't find a more thoughtful, mindful and inspiring person to support your work than Gale. Kudos to her!

Christine Castillo
Executive Director,

My business card was very generic. Gale said to me, "Kitty, let's put a face on your business and make you the one notary people remember!". It was perfect for my card and it definitely sets me apart from other notaries. I also have a sign in my back car window of this same logo, and people smile and wave at me as I go by. I frequently get calls to notarize a document because people saw my car and the great logo Gale created.

Kitty Rutherford
Traveling Notary Public

Iceberg Strategic showed us how to play up our strengths and create a strong brand in a profession where thoughtful branding is practically nonexistant. Thanks to Gale Peck, we far exceeded our $$ goals for a year-long campaign in the first six months! She really knows her stuff. Thanks to her expertise, we have taken our business to the next level and we look forward to a long and productive partnership.

David Lee
Owner and Founder, DK Landscaping
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