Logo trends: proceed with caution

Menu design: Gale Peck. Client: Cucina Viansa.

Menu design: Gale Peck. Client: Cucina Viansa.

One of the current trends in logo design is for a much more simplified design.

Good for airports.

Good for airports.

 

 

 

 

 

 

But here’s the caveat: while simplicity can be a good thing, don’t let your logo get so minimal that it feels generic. Some well-known companies have recently taken this trend too far and lost a good amount of their personality in the process. Knowing what to leave in and what to take out is where in-depth logo design experience comes into play.

The international symbols we see at airports all over the world are good examples of isotypes, or symbols that are reduced to just minimal elements. These are helpful for travelers who speak don’t speak the language.

Good for international airports. Not so much for differentiating your brand. Just the right balance of simplicity and personality isn’t easy to achieve, but it’s solid gold when you get it just right.