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Art Direction: Gale Peck, Client: Greenbank Farms

Art Direction: Gale Peck, Client: Greenbank Farms

Did you know that over 70% of our purchase decisions are made while we’re in a grocery store? And package design has a lot to do with those decisions.

Package design is such a powerful influencer that a redesign for the wrapper of one popular brand of chewing gum recently involved the work of 12 designers, working simultaneously at a top design agency to come up with the one final design.