“Hotness Comes in All Shapes and Sizes”

levi_dept_w_image_hotnessThis is according to a recent Levi’s ad campaign for its new Curve ID jeans. Unfortunately, they seemed unaware of the fact that the average American female weighs 166 pounds.

Naturally, Levi’s took quite a pounding from the audience they were apparently trying to reach. Not only are the models in this ad stick-thin, but there’s a total lack of diversity. Three of the models could easily be the same person.

In today’s more-than-ever segmented marketplace, if you don’t offer your target customer exactly what they want (not what you want to sell), they will keep looking until they find it. And they will.

To find out more about connecting with your target market, just give Gale Peck at Iceberg Strategic Creative a call at 707.545.4253 for a complimentary initial consultation. Today’s customer is more demanding and choosy than ever…because they can be!

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