Horror vacui

Graphic Design: Gale Peck. Client: Viansa Winery

Graphic Design: Gale Peck. Client: Viansa Winery

According to Werner Muensterberger, the author of “Collecting: An Unruly Passion”, horror vacui is “fear of empty space”.

His book is a wonderful look at why we collect things and how no matter how much we have, why we still think we need more.

There is a tendency for beginning designers to want to fill all the available space with something, anything just to get rid of “white space”. What they learn over time is that “white space” is actually an important part of the design and gives the eye a place to rest and allows the important elements to really pop.

In good graphic design, everything is an important part of the whole. It’s all there for a reason (well, sometimes not a big reason, but it does have a job to do). To discover how great graphic design can work for you, check out www.icebergstrategic.com or call give Gale at 707.545.4253.