Branding: use it wisely!

Art Direction: Gale Peck. Client: PacBell.

Art Direction: Gale Peck. Client: PacBell.

Good branding is all about differentiating your business from your competitors in a meaningful way. Iceberg Strategic Creative has the experience and know-how that makes us brand experts.

But the misuse of branding can definitely be a turn-off. Have you ever been watching an exciting program when the TV  channel logo suddenly appears on the screen, blocking out whatever it is you wanted to see? How maddening is that?

Branding is a powerful marketing tool, but only when it’s used appropriately. Make sure your brand is used thoughtfully; after all, what you want to provide is a positive experience!