Before Mad Men, there was The Man in the Gray Flannel Suit, a seminal 1955 novel by Sloane Wilson, later made into a movie classic by 20th Century Fox.
In it, Gregory Peck represented the archetypal mid-century advertising man and established advertising stereotypes that persist to this day. What’s ironic is that advertising principles of that day are still the basis for much of today’s modern marketing practices. And they simply no longer work.
There has been a paradigm shift in marketing that has made many traditional beliefs obsolete. While advertising once exerted considerable influence over consumer tastes and behavior, today’s consumers rule. And they expect you to know what they want. And how they want it and when…well, you get the picture. They truly are in the driver’s seat.
Today’s consumers aren’t as interested in what you tell them as what you truly represent. And they will be the judge of that. It takes considerable knowledge of what motivates today’s consumers’ in order to sell to them. For more about connecting with your target market, contact Gale Peck at www.icebergstrategic.com for a complimentary initial consultation!