On December 24, 1955, Sears ran an ad in a Colorado Springs newspaper which included a special phone number children could call to talk to Santa.
Unfortunately, the phone number was misprinted; it turned out to be the number for the Continental Air Defense Command (CONAD).
Despite this inauspicous beginning, volunteers working with CONAD started taking calls for Santa and a tradition was begun. In 1958, NORAD replaced CONAD and continued to take the calls. For Christmas 2013, NORAD’s 1,200 volunteers answered 117,371 calls for Santa, logged 19.58 million unique visitors to its website, and had 1.45 million “likes” on Facebook.
It’s a rare stroke of luck that a misprint yields such fortuitous results. For advertising that correctly connects with your intended target audience, check out Iceberg Strategic Creative. With over 30 years’ combined experience, we get it right and get results!