Monthly Archives: March 2014

Logos with hidden elements

Just for fun, are you aware that some logos contain a hidden element? While most of the time these hidden elements go undetected, at least consciously, it’s always fun when you discover them! So, for the first post in this series, you might have noticed the Matterhorn in the Toblerone logo, but did you also… Read more »

Branding: use it wisely!

Good branding is all about differentiating your business from your competitors in a meaningful way. Iceberg Strategic Creative has the experience and know-how that makes us brand experts. But the misuse of branding can definitely be a turn-off. Have you ever been watching an exciting program when the TV  channel logo suddenly appears on the… Read more »

Advertising: keep it simple

Many regard “The Great Gatsby” as the great American novel. What you may not know is that F. Scott Fitzgerald made his living as an advertising man in the 1930’s. For the grand sum of $35.00 a week. He was given a raise for writing this deathless prose for a steam laundry in Muscatine, Iowa:… Read more »

A child could do it?

In a television ad, a little girl was shown making photocopies on a Xerox copier to illustrate how easy it was to operate. This was at a time when the product was relatively new, so some viewers questioned if the little girl making copies wasn’t misleading advertising. Even the Federal Trade Commission intervened. In rebuttal,… Read more »


We’ve all heard this acronym for  “Keep It Simple, Stupid”. A variation on this from the Bill Clinton’s 1993 run for US President: was “It’s About the Economy, Stupid”. It helped the campaign stay on topic. Brevity is the very soul of great logo design. You have just a second to attract the attention of… Read more »